In real estate, the slogan has been “Location, location, location.”

Is it to become “iLocation” instead?

Coldwell Banker Howard Perry and Waltson is moving that way, announcing Tuesday that it is equipping all its 600-plus agents with iPad tablets.

The company says it is the first real estate firm to do so.

“Each real estate agent implements his or her own personal approach to the most effective way to buy and sell homes in today’s market, “ said Don Walston, who co-founded the company in 1972 and serves as executive chairman.

“Equipping each of our agents with an iPad encompasses all the tools agents need to use in one convenient device, whether that is photos, videos, testimonials, video conferences, virtual walkthroughs or property previews with clients. Because social media plays a significant part in today’s credibility, incorporating the iPad was an obvious decision in allowing agents to remain consistently connected to consumers, transitioning our company in the process from nine physical offices into 600 virtual offices.”

Agents received their iPads as well as training on Tuesday.

The company is one of the largest real estate firms in the Triangle, generating more than $1.2 billion sales and more than 5,000 closings a year.

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