Editor’s note: Krista Macomber is a research analyst in the Computing and Storage Practice at Technology Business Research.

HAMPTON, N.H. – TBR views IBM’s (NYSE: IBM) appointment of Virginia Rometty, current senior vice president and group executive of IBM Sales, Marketing and Strategy, as CEO, effective Jan. 1, as a reaffirmation of core IBM strategies.

These include:

• Expansion in growing geographies

• Spearheading a solutions approach with Smarter Planet and other initiatives that marry analytics and services

• Continued targeting of strategic acquisitions, primarily in the software space.

TBR believes Rometty will apply her decade of experience leading key IBM business units – from IBM Global Services to building out IBM’s Growth Markets initiative – to navigating IBM through continued economic uncertainties and shifts in information technology trends.

We expect Rometty to remain committed to IBM’s traditional “trusted advisor” value proposition, leaning on solution initiatives that leverage specific capabilities from across IBM’s hardware, software and services capabilities, to sustain top and bottom line expansion amidst an evolving IT landscape that must address a broad range of needs from supporting mobile computing to supplying infrastructure for cloud-based services.

Additionally, Rometty’s experience as IBM’s lead sales executive will help ensure the company drives its messaging around these markets home to customers.

Although remaining true to IBM’s broad-based, long-standing initiatives, Rometty will also be charged with uncovering new growth avenues for the company. TBR believes Rometty’s experience in defining new markets for IBM will help sustain revenue expansion while navigating an the evolving IT landscape, shaped by cloud and analytics.

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