ChannelAdvisor boosted its customer base by some 10 percent in the third quarter as it gears up for another holiday shopping season.

The privately held Morrisville-based firm said Thursday that it added 311 customers over the previous three months. Among the additions were: Volvo of Dallas, Light in the Box, SageQuest, carsRus, Build-A-Bear, House of Fraser and FC Organizational Products.

ChannelAdvisor supports more than 3,000 customers worldwide.

The company recently launched a new branding campaign, new logo and remodeled website with the theme “Be Seen.”

It also upgraded its suite of e-commerce services with a new Comparison Shopping Merchandiser tool and a simplified process for listing items at such sites as Amazon and

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