The latest news from IBM (NYSE: IBM):

High-tech warfare has broken out between rivals IBM and Oracle.

After Oracle CEO Larry Ellison unleashed a barrage of criticism at Big Blue earlier this week, IBM wasted no time in targeting Oracle with a new ad campaign that seeks to lure away disgruntled Oracle/Sun customers.

“The Stop, Think, and Save programme comes at a time when Oracle clients are looking for relief from the company’s high software and hardware maintenance costs, restrictive licensing and support practices, and uncertainty around Sun Sparc and HP Itanium server roadmaps,” Big Blue said.

Here’s what triggered the IBM response:

“We’re faster for Java, Mister Blue,” Ellison said at Oracle World, touting Sparc chips.

“You’re faster for integer arithmetic. If you think companies do a lot of arithmetic, cool. We think they access a lot of data and run a lot of Java.”

There’s more.

“We’re better than IBM in Java, and we’re going to beat them in integer arithmetic, and then there will be nothing left,” he added.

Nothing left?

IBM didn’t stay quiet.

InfoWorld has more on the story. Read more details here.

So does eWeek. Read more details here.

In other news:

National Archives picks IBM to adapt, operate electronic record archives. The contract is worth $240 million over 10 years.

Read more details here.

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