The latest news from IBM (NYSE: IBM):
• IBM offers social media lessons for small businesses.
Lisa Barone, writing at Small Business Trends, offers four “takeaways” from an IBM exec’s social media briefing.
- “We Must Accept That the Conversation Has Shifted”
- “Search Drives Decisions”
- “The Power of Social Media Is Real-Time Feedback”
- “The Biggest Social Media Inhibitor = Fear of Having Nothing to Talk About”
Read more details here.
• Big Blue says companies need more community managers, GMA news reports.
More from the social media front at IBM:
“The exponential growth of social media business use around the world has given birth to a new job post—the Community Manager—which has become one of the “hot new areas” of employment,” writes JM Tuazon
Read more details here.
• Business process management startup takes on IBM, Oracle. BonitaSoft raises $11 million in new funding for its offensive, Tech Crunch reports.
Read more details here.
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