Note: The Skinny blog is written by Rick Smith, editor and co-founder of WRAL Tech Wire and business editor of

MORRISVILLE, N.C. – Lenovo’s continuing drive to boost global PC and laptop sales is getting bigger thanks to a new distribution deal.

The world’s No.3 PC manufacturer has signed a distribution deal with Georgia-based SED International Holdings through which Lenovo laptops and desktops will be offered to SED’s more than 10,000 channel partners and retail customers.

Financial terms were not disclosed.

The deal with SED follows Lenovo’s recent acquisition of the largest PC manufacturer in Germany and a joint operating agreement with NEC in Japan.

Lenovo also continues to roll out new products even as it faces increasing competition from Apple in its home market of China. Last week, Intel Capital announced a $300 million fund for development of so-called “Ultrabooks.” These new devices would blend tablet and laptop capabilities. One of the developers cited in the announcement was Lenovo.

“Ultrabook takes the best technologies and marries them with sleeker designs and extraordinarily long battery life for a new kind of computing experience,” said Peter Hortensius, Lenovo’s Product Group president, in the Intel announcement. “This new type of personal computing aligns with our continual focus on engineering innovative laptop solutions that push the boundaries on mobility.”

Just last week, Office Max became one of the first retailers to offer Lenovo’s brand new K1 Android-powered tablets. Lenovo inked a major deal with Best Buy in April.

Lenovo also continues to roll out other new products, such as a new all-in-one desktop machine on Aug. 9 and a new line of monitors on Aug. 2.

While Lenovo is seeking to boost consumer demand for its products, businesses remain a major target. SED helps Lenovo in that market, the company said.

“We do the majority of our business through channel partners, and by adding SED International as a new distributor, we’re strengthening our commitment to the channel and leveraging SED International’s expertise in a market we do not serve today, especially for partners who specialize in small business computing,” said Chris Frey, channel chief, for Lenovo North America, in a statement. “The Lenovo-SED collaboration can quickly bring them products with the performance, reliability and innovation their customers require.”

SED, which is based near Atlanta, has operations in California; Florida; Georgia; Texas; Bogota, Colombia and Buenos Aires, Argentina.

Lenovo operates its headquarters in Morrisville. It recently climbed past Acer to become No. 3 in global PC sales behind HP and Dell.

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