Kadridge, a France-based company that helps biopharma companies market to physicians and other customers using the web and other technology, is opening its first US office in partnership with Quintiles.

The world’s largest life sciences services company will house the Kadridge operation at a regional office in New Jersey.

“The deal is important because Kadrige brings a sales solution that is cost-effective and timely,” a spokesperson for Quintiles said. “Together, Quintiles and Kadrige are able to meet the changing needs of biopharmacuetical industry customers.”

Financial terms were not disclosed.

The two firms announced a partnership in 2010.

Through a process called “e-detailing,” Kadridge provides clients with a variety of tools through a software-as-a-service offering. The intent is to help biopharma companies market directly to physicians and other customers through means other than face-to-face sales calls.

Pharma Marketing Network defines e-detailing as “a blanket term for various online physician marketing, promotional and communication activities.”

“The goal is to set the standard for physician detailing, with a complete solution offering that integrates technology and face-to-face contact,” said Michael Ackermann, senior vice president for commercialization at Quintiles, in a statement. “Together, Quintiles and Kadrige can empower physicians with the most up-to-date, reliable information about the therapies that can help improve the lives of patients.”

Kadridge plans to hire a team of consultants, sales people, project managers and information technology engineers.

Quintiles is also working with Kadridge to develop web call centers.

“The U.S. office opening is a natural evolution for the Kadrige-Quintiles alliance,” said Hubert Catanese, managing director at Kadrige, in a statement. “North America is the leading global pharmaceutical market and the New Jersey, New York and Philadelphia triad hosts the headquarters of many major biopharma companies, some of which are already our customers. We have won several major contracts with leading North American groups who have chosen to rely on Kadrige medical hybrid calls to expand their market share.”

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