BET is planning in integrate social media feedback from viewers into its “BET Awards 11” on Sunday night, and SMT will be playing a big role.


The Durham-based company’s 103-inch interactive GOTO Board will be used to incorporate fan photos, tweets and Facebook postings in real time.

Last seen for the NBA draft on Thursday night, SMT’s screen and software known as Data Matrix Switchboard will display the social media feedback on the lower part of TV viewers’ screens.

Celebrities and guests on the show will be able to interact with fans and viewers backstage on the GOTO Board.

“SMT is our go-to resource for cutting-edge technology for live events,” said Wayne Brooks, senior director of studio and special programming for BET, in a statement. “We’ve had abundant success with the work SMT has done with ‘106 & Park’ and we’re excited to carry that level of expertise to our live awards show. This is using social media in a way it’s never been used before in the history of the BET Awards.”
Pre-show activity begins at 6 p.m. Sunday.
BET is encouraging fan participation by offering a number of prizes for tweets and “likes” on Facebook.

Technology from SMT, formerly known as SportsMEDIA Technology Corporation, is utilized for a wide variety of live sports and other media events. Launched in 1988, the company has received 20 Emmy Awards.

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