Speedo USA, one of the world’s top swim brands, will utilize ChannelAdvisor technology for its online paid search and comparison shopping campaigns.

Financial terms were not disclosed.

ChannelAdvisor will support Speedo with its e-commerce technology and with its Managed Services team for refining paid search and real-time inventory efforts. Its platform can provide clients with up-to-date information for rapid revisions of campaigns.

“We are looking forward to working with ChannelAdvisor to develop a more complete e-commerce strategy,” said Speedo USA Director of E-commerce Michael Malinowski. “Their extensive knowledge and history of success with paid search and the e-commerce landscape gives me total confidence that we made the right decision.”

ChannelAdvisor, which is venture capital backed, is privately held. 

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