Digitalsmiths, the Durham-based startup whose technology couples fast video archiving with the ability to incorporate specific advertising, is expanding rapidly overseas and now has more money in the bank to boost its effort.

Sometimes touted as the “Google of video,” Digitalsmiths raised its profile during the recent NCAA men’s basketball tournament when Turner Sports used its technology to enable searching of video highlights in real time. Ads were incorporated into the clips.

The search capability and the technology that enables advertising support provides new revenue potential for Digitalsmiths customers.

The company has closed on $12.5 million in new financing, just in time to make a big splash today as the Council for Entrepreneurial development’s annual venture capital conference opens in Raleigh.

“The Digitalsmiths team is driving at a fundamental issue of helping consumers find the video content they want more easily,” Digitalsmiths Chief Executive Officer Ben Weinberger. “More now than ever before, [co-founder] Matt Berry and I are constantly in conversations with people who need what Digitalsmiths delivers.

“I feel like we are soothing a video viewing pain.”

So much so, in fact, that Weinberger, Berry and company have cast their eyes overseas for growth.

“Yes, we already have international deals in the works,” Weinberger said

“Matt and I are incredibly proud of our team,” he added. “They are a group of Class A folks hitting on all cylinders.”

The Series C round of new funding will be used to expand Digitalsmith’s video search and marketing technology internationally as well as step up marketing efforts.

“We will continue to invest in products and technology as well as continue to grow our robust patent portfolio,” Weinberger said.

A new investor, Technicolor, led the round.

Also participating were Digitalsmith’s existing investors, including Cisco, Chrysalis Ventures, Capitol Broadcasting, .406 Ventures, and Aurora Funds.

Capitol Broadcasting is the parent company of WRAL Tech Wire and WRAL.com.

Digitalsmiths has now raised more than $30 million in financing since 2006.

Digitalsmith’s technology enables the easy, fast search for video content and also incorporates advertising related to a specific topic or keyword.

“This new funding validates our market progress,” Weinberger said in a statement announcing the funding. “Our mission is to redefine video consumption by reaching the broadest array of devices with the most powerful video discovery platform available.

“We are fanatical about helping video providers make more money by offering next generation video search and personalized discovery experiences.,” he added.

Digitalsmiths customers include Warner Bros., Turner Broadcasting, The CW Network, paramount and Telepictures.

“Digitalsmiths continues to extend its market leadership from its acquisition of competitor Gotuit earlier this year to significant expansion of its rich patent portfolio and expanding product roster,” said 406 co-founder Maria Cirino. “The Digitalsmiths team has skillfully positioned themselves squarely at the center of surging demand for our unparalleled advanced video search and discovery capabilities.”

Read about the Digitalsmiths acquisition here.

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