CenturyLink, which closed on its acquisition of Qwest last week, to become the nation’s third largest phone company, is a company guided by seven key principals. In fact, they are “stamped on thje sidewalk of its headquarters” in Louisiana, reports the Denver Post.

Chief Executive Officer Glen Post told the newspaper that those principals – including faith and family – have much value.

“They’re not just words to us,” he said. “They’re the foundation of who we are as a company.”

CenturyLink operates one of its regional headquarters in Wake Forest.

CenturyLink acquired the Wake Forest operation, where some 400 people work, when it bought Embarq. Embarq had acquired the N.C. operation and customer service area when it bought the landline operations of Sprint.

“The combination of our two companies allows us to offer customers of all sizes an even more robust portfolio of communications solutions that will continue to be backed by honest and personal service,” said Glen F. Post, III, chief executive officer at CenturyLink.

The firm’s Business Markets Group will remain based in Denver, which is where Qwest had maintained its headquarters.

The consolidation is a response to steady cancellation of landlines as households chose to rely on cell phones or cable phone service. By buying up Qwest, CenturyLink will have a chance to cut corporate overhead.

The combined company will have about 15 million phone lines, or as many as Qwest alone had in 2005.

To read more about Post and CenturyLink, read here

Get the latest news alerts: Follow WRAL Tech Wire

(The Associated Press contributed to this report.)