Appia, a provider of a marketplace for wireless applications and web storefront services, is the home for Opera Software’s webstore.

Opera, which is based in Norway, is one of the world’s largest providers of web browsers for mobile devices.

Appia, which recently changed its name from PocketGear, is hosting the Opera Mobile Store where free and for-fee “apps” are available.

The Opera store is customized based on the mobile device used by each customer. Applications for Java, Symbian, BlackBerry and Android are supported.

“The launch of the Opera Mobile Store supports Opera’s core belief in an open, cross-platform mobile Internet experience by providing Opera users with an integrated storefront of mobile applications,” said Mahi de Silva, executive vice president of Consumer Mobile at Opera Software. “Our partnership with Appia delivers to all Opera Mobile and Opera Mini [browsers] users easy access to a wide variety of great content, on any device, all over the world.”

Opera also is offering a portal for developers.

Appia has been testing the site with more than 15 million users being recorded in February. Those users generated more than 700,000 downloads per day.

“The Opera Mobile Store presents a remarkable opportunity for mobile application developers to distribute localized content through a single, far-reaching marketplace,” said Jud Bowman, Appia’s chief executive officer.

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