DataFlux, a subsidiary of SAS, has acquired Baseline Consulting, a provider of data management services and consulting.

The move will help DataFlux customers speed up their returns on investment in data management projects, DataFlux says.

The SAS company also will now be able to offer a suite of solutions that includes software and services.

Baseline is based in Sherman Oaks, Calif. The two companies have worked together in the past.

“We’re excited to join the DataFlux team after a long, successful partnership,” said Evan Levy, partner and co-founder of Baseline Consulting, in a statement. “We can now offer an even richer portfolio of service offerings that can help our clients address their business objectives through information.”

Financial terms were not disclosed.

Practices at Baseline focus on data quality, warehousing, integration, management and governance with a focus on financial services, retail, healthcare and communications companies.

“Baseline Consulting has long been synonymous with strategic business and technology consulting, and this is exactly the type of counsel that today’s organizations need,” said Tony Fisher, chief executive officer at DataFlux. “By adding Baseline to the DataFlux team, we are adding more than a group of consultants to serve our customers. We are adding a wealth of expertise that can help us meet the demand for more complete and focused data management solutions in the future.”

Baseline launched in 1991.

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