From Wire Reports

BARCELONA, Spain – IBM (NYSE: IBM) and the Wholesale Applications Community (WAC) announced Monday the availability of a new cloud-based “white label” mobile app store.

The store is designed to help mobile operators quickly build their own online application stores and offer subscribers innovative new applications and widgets for consumer and business use.

Massive adoption of smart devices have driven an increase in the number of applications downloaded to mobile devices as new apps and widgets become increasingly ubiquitous in every aspect of personal and business lives. As demand for these applications grows, mobile operators need the flexibility to quickly set up mobile application stores and offer subscribers a diverse selection of innovative new applications to remain competitive.

IBM and WAC are working together to help communications service providers and developers address this global market and quickly commercialize countless applications using a customizable device client and mobile app store that is pre-integrated with WAC’s wholesale application warehouse.

The app store and client offering give subscribers the ability to easily browse, shop, download and install and rate WAC widgets and native applications.

WAC is a global alliance of telecommunications companies committed to simplifying application development.

The app store is built on IBM WebSphere Commerce software and gives WAC members the ability to enhance customers’ shopping experience by promoting applications and automatically providing discounts based on customer preferences and buying behaviors. The storefront can also provide targeted marketing campaigns to tailor the shopping experience.

For subscribers, the application store also makes the process of downloading and paying for applications as seamless as possible.
Automatically populated with WAC’s catalog of more than 12,000 applications, the new store front is available to WAC members via a cloud-based service so they can rapidly begin offering and selling new applications.

For service providers, participation in WAC offers an open industry platform that benefits the entire ecosystem and will speed up the development of applications so that operators, developers and customers can benefit.

For application developers challenged by diverse programming models, run-time environments, device and network APIs and custom application provisioning and update models, the Wholesale Applications Community simplifies application development by giving developers the opportunity to write applications that can be deployed across multiple platforms. It helps service providers address a potential global market of more than three billion users.

IBM Global Business Services will offer integration and customization services for the App Store to WAC members worldwide which can be hosted on-site or via cloud infrastructure hosted IBM.

The IBM App Store integrated with the WAC wholesale warehouse for mobile operators will be on display during Mobile World Congress this week in Spain.

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