More Internet users in the U.S. hit Facebook than Google’s home page this year, according to a research firm that tracks Web usage data, the first time the massive social networker has surpassed the search and information giant.

However, Experian Hitwise reported, Google kept the top spot when all its sites were folded together.

Counting from January through November, said Facebook accounted 8.93 percent of all U.S. Web visits . ranked second with 7.19 percent of visits, the company said. Then came Yahoo! Mail at 3.52 percent, Yahoo! at 3.30 percent and YouTube at 2.65 percent.

When all of Google’s sites were rolled up, they accounted for 9.85 percent of all U.S. visits, Experian said.

The company also tracks Web search data and came up with these Top 5 lists for 2010:


  1. Kim Kardashian
  2. Oprah
  3. Rush Limbaugh
  4. Miley Cyrus
  5. Glenn Beck

Movie titles

  1. Star Wars
  2. Paranormal Activity 2
  3. Avatar
  4. Transformers 3
  5. Harry Potter and the Deathly Hallow


  1. Lady Gaga
  2. Justin Beiber
  3. Eminem
  4. Taylor Swift
  5. Michael Jackson

Branded destinations

  1. Disney World
  2. Disneyland
  3. Six Flags
  4. Universal Studios Orlando
  5. Great Wolf Lodge

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