The Orlando Magic and Fratelli Carli, an international olive oil exporter, are using analytics from SAS to try to drive more business.

The Magic are using SAS Analytics to track fans and visitors’ habits at the Magic’s new arena in Orlando, Fla.

Italy-based Fratelli Carli, meanwhile, believes that SAS can help the company expand its business with 1 million customers. Of those, 300,000 live outside Italy.

Financial terms were not disclosed.

The Magic are tracking “every interaction” with the team’s fans, said Craig Duncan, manager of SAS for sports.

“Consolidating and analyzing data about ticket sales, operations, retail, sponsorships, fan demographics, social networks and website visits gives the Magic executives the richest possible information,” Duncan said. “Analytic insights fuel evidence-based decisions that optimize operations, increase sponsorship revenue and transform fan relationships into long-term partnerships.”

For more details, read here.

Fratelli Carli is using SAS Campaign Management software to track current, past and ex-customers.

“SAS delivers knowledge we can act on from our customer database of 1 million people who have interacted with us in the past,” said Carlo Carli, Director of Fratelli Carli’s Food Division. “SAS Campaign Management goes beyond basic business intelligence reporting and provides a crucial foundation for business decisions.”

For the full announcement, read here.

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