Local Tech Wire

RESEARCH TRIANGLE PARK, N.C. – Cisco Systems (Nasdaq: CSCO) is buying ExtendMedia, a content management software firm.

The deal is the latest in a series of moves Cisco is making to capitalize on increasing use of video across the Internet.

ExtendMedia focuses on managing video in for-pay and ad-supported media delivery.

Financial terms were not disclosed.

Cisco announced the deal before markets opened Thursday.

ExtendMedia is based in Newton, Mass. It has raised some $33 million in venture capital from from fseveral firms, including Atlas Venture, TVM Capital and Venrock, according to Private Equity Hub.

"As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience," said Enrique Rodriguez, senior vice president and general manager for Cisco’s Service Provider Video Technology Group.

"ExtendMedia will strengthen Cisco’s position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience and to optimize quality for consumer viewing devices,” he added.

For more details,

Cisco maintains its second largest campus outside of its California headquarters in RTP where it employs more than 4,000 people.

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