By RON GALLAGHER, Local Tech Wire

DURHAM, N.C. – Suppose a business meeting winds up a little early (it could happen), and you have a list in your pocket of things you need at home. What’s the closest and easiest way to do your errand?

Ken O’Berry, founder of startup application developer , says the answer can be in your pocket, too, on your phone along with your list. What’s more, there might be a discount coupon there for you too.

WeGeo plans to launch an iPhone app before the end of August that will let consumers find merchants they need and let retailers post virtual coupons that recipients can redeem at the register by simply showing a clerk the code number on their phone-screen coupon.

And, in a twist on social networking, a spouse at home can share and update a “honey-do” list or any other information.

The innovation is using the GPS capability of smart phones to match buyer and seller in the right place at the right time.

Recent years have brought “a rush in geo-location” uses on portable devices, though O’Berry said he sees it in use mostly by 20-somethings. Wegeo aims to take the capability and turn it into a tool “for the rest of us,” the more-than-29 O’Berry said while attending Local Tech Wire’s Executive Exchange event in Durham on Aug. 12.

Wegeo is initially targeted to the iPhone and the web. O’Berry said that later stages will be to build apps to work on BlackBerry and Droid phones.

Shared information, such as lists of tasks between coworkers or chores among spouses and children, update immediately on all connected devices, O’Berry said. If two business partners have contacts to make or information to pick up during the day, the one who does it simply checks off an item on their shared list, and the other will not waste time running the same errand or calling to compare lists.

The shared information will allow WeGeo users to create what is “effectively a private social network.” He said he is confident that the new application will prove to be “useful no matter what you’re doing.”

Retail applications will target spending decision-makers in a coupon-obsessed world, O’Berry said. Retailers can upload deals to their WeGeo links, and shoppers can download all current information with a few touches of the screen.

The app uses phone-derived GIS data to parse what offers to deliver to which users seeking which products at any given moment, O’Berry explained.

The channel offers “closed-loop” sales tracking for merchants, O’Berry explained. They know what they uploaded and they have immediate sales-point data on redemption of Wegeo-downloaded coupons. That, he said, takes the guesswork and tedium out of tracking the effectiveness of hard-copy coupons clipped from magazines, newspapers, mailers or other routes.

WeGeo will take fees based on coupon redemptions, O’Berry said. For now, sales data collected will be free to merchants. Eventually, he said, the data may become a salable product.

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