Local Tech Wire

RESEARCH TRIANGLE PARK, N.C. – , a location-based application available to North Carolina residents, is expanding its software to support businesses that want to use location-based marketing for interactive engagement with their customers.

Location-based marketing is one of the hottest forms of social media marketing currently available. With location-based marketing, customers check-in when they reach a location and post the check-in to their social network to inform their friends and followers of what they are doing.

Businesses are using check-ins to improve customer loyalty by offering specials to their clients at the point of check-in. The hardest part for a business is deciding which of the many available applications to use.

TriOut is a community-based application that has more than 1,500 users already involved in the service and thousands of locations have been added to the database. Users can access TriOut on their mobile phones or through the TriOutNC.com website.

For North Carolina business owners, TriOut users can track trends and statistics, and offer specials to customers who check-in to their location. Businesses who sign up for TriOut for Business (TFB) have free access to an information dashboard with advanced analytics that include graphics of check-ins by day and by time-of-day for the current 30-day time period, plus where customers checked in before, and after, they visited a location.

The TFB dashboard also gives small businesses access to all reviews and photos posted about their business.

Businesses can also offer coupons to TriOut users and present messages to first time visitors offering them discounts and specials. Premium customers can schedule special offers in advance and get real-time alerts when a customer checks in, posts a photo, or adds a review. Premium subscribers also get a weekly email with a snapshot of the past weeks activity.

Business owners can sign up for the free service at http://TriOutNC.com/business.

Get the latest news alerts: at Twitter.