Local Tech Wire

RESEARCH TRIANGLE PARK, N.C. – is launching a that allows retailers using the Premium Webstore to quickly and easily create a mobile-optimized version of their site, the company said Wednesday.

Given the explosive growth of smartphones and mobile commerce worldwide, ChannelAdvisor encourages its customers to take advantage of this channel to reach shoppers anytime and anywhere.

According to ABI Research, mobile commerce is expected to account for $119 billion in global sales by 2015, a substantial increase from $18.6 billion last year.

Mobile Webstore customers also can drive traffic to their mobile store by sending product feeds to applications such as RedLaser and Shopsavvy. Using these applications, mobile shoppers can scan the barcode of any product and instantly receive a list of Webstores that carry the product and see the price.

ChannelAdvisor is also receiving great interest from retailers intending to use ChannelAdvisor’s Premium Webstore solely to launch a Mobile Webstore, due to its efficiency and price point.

"These retailers realize that adding ChannelAdvisor’s Premium Webstore and the Mobile solution is a quicker and easier option than re-platforming or waiting for their current platform to have a mobile offering," said Wingo.

In 2009, ChannelAdvisor managed $2.6 billion in gross merchandise value on behalf of retailers of all sizes including Saks, Dell, Brookstone, GSI Commerce and 123 of the Internet Retailer Top 500 online retailers.

ChannelAdvisor is headquartered in RTP with offices in Atlanta, New York, Seattle, Australia, Ireland, Germany and the United Kingdom.

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