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A roundup of the latest high-tech news “Hot Off the Wire” from The Associated Press and Local Tech Wire:

• Hulu launches online video service

LOS ANGELES — Online video site Hulu, under pressure from its media company parents to generate a bigger profit, launched a subscription service Tuesday with complete access to back episodes of popular television shows.

For $9.99 a month, subscribers can get the entire current season of "Glee," "The Office," "House" and other shows from broadcasters ABC, Fox and NBC, as well as all the past seasons of several series.

The popular, ad-supported website will continue to have a few recent episodes for free online.

In a surprise move, however, paying subscribers will get the same number of ads as users of the free website.

Hulu Chief Executive Jason Kilar said keeping ads was necessary to help keep the subscription price low.

"Certainly there was an opportunity for us to offer an ad-free service at a higher price," Kilar told The Associated Press. "But we heard loud and clear from consumers that they would prefer to have a lower price in a way that advertising helps lower the cost."

The new site is initially available by invitation only on computers and through special applications designed for Apple Inc.’s iPad and iPhones and certain Samsung Blu-ray players and TVs – the first time Hulu is available off desktop and laptop computers.

It’s coming soon to Sony Corp.’s PlayStation 3 and some of its TVs and Blu-ray players, and there are plans to launch on Microsoft Corp.’s Xbox early next year.

The long-awaited move should be a boon to Hulu’s corporate parents: News Corp., General Electric Co.’s NBC Universal, The Walt Disney Co. and Providence Equity Partners.

Hulu, which launched fully to the public in March 2008, has said that it took in more than $100 million in revenue in 2009 and has posted a net income, the most stringent measure of profitability, in the past two quarters. It expects a third quarter of net income in the three months through June. Hulu would not provide specifics on how much it earned.

Hulu served up 1.17 billion videos to U.S. users in May, nearly triple the 411 million a year earlier, but remained a distant second to YouTube owner Google Inc.’s 14.63 billion, according to comScore Inc. Hulu also had 43.5 million U.S. visitors last month, ranking it sixth among video sites.

• iPhone insurance now available

NEW YORK — Absent-minded iPhone users can now insure their devices against loss or accidents. But with a $12 monthly fee and a $199 deductible for the latest model, it might make more sense to just learn to be careful.

Asurion, an insurer of consumer-electronics products, has started a new policy that will cover iPhones that are lost or stolen, or get damaged whether dropped on the ground or into a pitcher of beer. Cracked screens, a common iPhone mishap, will be replaced, even if the phone otherwise works.

It’s the only insurance plan for the iPhone authorized by AT&T Inc., the exclusive wireless carrier in the United States for Apple Inc.’s popular smart phone.

Replacing a phone can be costly. Although the iPhone 4 costs $199 or $299 with a two-year contract with AT&T, customers would need to pay the full retail price of $599 or $699 to replace a phone in the middle of the contract.

Repairs aren’t cheap, either. Tekserve, an Apple retailer and repair shop in New York, charges $149 to replace a cracked screen and $99 for a broken microphone or charging port. (Apple didn’t responded to repeated inquiries on repair service charges at the company’s stores.)

• Amazon launches e-reader app for Android phones

SEATTLE — Amazon.com Inc. said Monday that Kindle software for reading the electronic books it sells is now available for phones that use Google Inc.’s Android system. ()

Amazon’s Kindle e-book reader is the most popular device of its kind. The company also makes free Kindle software for other devices, including computers, Apple Inc.’s iPhone and Research In Motion Ltd.’s BlackBerry.

People who don’t have Amazon’s gadget – or just don’t feel like carrying it in addition to a smart phone – can use the apps to read books purchased on the Kindle online store.

Amazon announced in May that it would add an Android version.