Local Tech Wire

MORRISVILLE, N.C. – Venture-backed is offering additional avenues for e-retail clients to use customer relationship management services through “cloud” computing.

ChannelAdvisor Chief Executive Officer Scot Wingo said Wednesday that the company is offering its CRM “Connector” product through the AppExchange2 cloud service offered by Salesforce.com.

Salesforce.com is one of the leading innovators in the cloud computing space, which enables enterprises to utilizes a broader array of services through various capabilities such as shared computing, boosting services on demand and software-as-a-service.

"The CRM Connector opens up a new world of possibilities for ChannelAdvisor customers," Wingo said. "Retailers will now have the ability to manage full customer communications as well as connect nearly any application in salesforce.com’s AppExchange 2 with ChannelAdvisor’s platform, enabling an unprecedented level of control and visibility into their e-commerce performance."

According to ChannelAdvisor, the new service enables its customers to track and communicate with their users across a variety of purchase sites, including eBay, Amazon and their own webstores.

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