Local Tech Wire

DURHAM, N.C. – and today announced a partnership to help businesses build trusted relationships with their current and potential customers through a new social marketing platform.

This collaboration combines iContact’s email marketing solutions with JitterJam’s unique social media, email, and mobile engagement platform and intelligent contact database.

According to Tuesday’s announcement, businesses now have the ability to easily create multi-channel campaigns on a single platform using their existing iContact email lists and templates along with the contacts they’ve cultivated across other social and mobile channels.

"iContact provides JitterJam customers with all the tools they need to easily create impactful email marketing campaigns along with their social media and mobile outreach, and the integration makes it easy for current iContact customers to expand their marketing outreach to the real-time web seamlessly and without having yet another silo of customer data," said Ric Pratte, President and CEO of JitterJam.

JitterJam’s platform features social monitoring and engagement through Twitter, Facebook, email and FriendFeed; email marketing integration with iContact; mobile marketing through a native text messaging campaign tool; multi-channel message and campaign creation, scheduling and measurement; the Make Me HappyT permission marketing system; and more.

"We are pleased to partner with JitterJam to provide our customers with the ability to integrate iContact functionality with social media and mobile marketing,” said Jeff Taylor, Director of Business Development for iContact. “JitterJam’s unique capabilities will help businesses develop deeper and more trusted relationships with their contacts.

The iContact integration has been completed and is commercially available for use within the JitterJam platform.

iContact boasts more than 63,000 customers. JitterJam was founded in 2008 and is headquartered in Bedford, N.H.

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