Silicon Valley / San Jose Business Journal

SILICON VALLEY, Calif. – After months of rumors, a "Smart TV" breakthrough is reportedly ready to be launched this week by Google, Intel Corporation and Sony.

Search giant Google (NASDAQ:GOOG) and chip giant Intel (NASDAQ:INTC) are expected to unveil a deal to bring Web services to Sony’s televisions at Google’s annual developer conference this week in San Francisco, the Financial Times reported.

Central to the effort is the Android operating system from Google and the Atom microprocessor from Intel.

The Santa Clara chipmaker’s CEO, Paul Otellini hinted at what is to come in remarks to analysts last week. "The revolution we’re about to go through is the biggest single change in television since it went color."

Electronics manufacturer have been scrambling to find ways to integrate the Web with TVs, Blu-ray players and set-top boxes. At their annual show in Las Vegas in January, a host of new equipment and services were announced including movies from Los Gatos-based Netflix Inc. (NASDAQ:NFLX), Internet radio from San Francisco-based Pandora Inc., and social networking from San Francisco-based Twitter Inc. and Palo Alto-based Facebook Inc.

The Android OS could be very attractive to equipment makers if it gives them a way to generate money from online advertising, Google’s main money maker.

"Consumer electronics manufacturers want a piece of this pie, and Google is the player in this very crowded space that can immediately offer them revenue share," Kurt Scherf, principal analyst at research firm Parks Associates, told the Financial Times.

Get the latest news alerts: at Twitter.