Local Tech Wire

DURHAM, N.C. – The 63,000 customers of e-mail marketing services firm can now take their applications mobile.

iContact on Wednesday launched mobile applications at Apple’s applications site for use on both the iPhone and iPod Touch. (Find )

Users can search contacts, access analytics about their messages, and send e-mail/

“iContact for iPhone lets users tap into our powerful email marketing system on the go,” said Keith Moore, iContact’s chief marketing officer. “This is just one example of what is possible with iContact’s new API [application programming interface] v.2 environment. We are excited about the many customer-focused changes coming from iContact this year.”

Customers had made requests for the mobile applications, a company spokesperson told Local Tech Wire.

iContact also offers what it calls a “sandbox” where customers can contribute ideas.

The mobile applications mirror many of those found on iContact’s Web-based applications, such as:

• Search
• Create and add new contacts
• Draft, preview and send e-mail
• Track e-mail results

iContact customers include Intuit, Vonage, Symantec, LG Electronics and ReMax.

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