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Local Tech Wire

CHAPEL HILL, N.C. – , a developer of social games, is being acquired by California-based

Financial terms of the deal, which was announced Monday, were not disclosed.

Playdom is based in Mountain View, Calif.

Merscom is currently developing a number of titles, including several with high-profitle partners such as Sea World, National Geographic and NBC Universal.

“Playdom also plans to use the acquisition to leverage the talented North Carolina game development community,” the company said in a statement.

The Research Triangle Park area is the third largest game development hub in the U.S., according to data compiled by Wake County Economic Development.

"We believe that brands matter and that over time, as the social gaming industry matures, games which incorporate content from popular culture and widely respected brands will garner larger market share than those without it," said John Pleasants, Playdom’s chief executive officer. "Merscom has 16 years experience working with content owners and we intend to call on this experience as we move into this promising area of our industry."

Merscome has developed more than 250 games.

“Founders Kirk Owen and Lloyd Melnick and their team of over 20 producers, designers, artists and engineers will lead Playdom’s efforts to partner with artists, entertainment companies and other IP holders to co-develop the next generation of social games,” Playdom said.

Merscom had been financed by Piedmont Angel Network Two LLC, Paul Sunu and J. Stephan Vanderwoude.

"We are excited to join Playdom," said Kirk Owen, Merscom’s CEO. "Playdom understands the power of branded content and decentralized international game development where we’ve focused our efforts for many years.”