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A roundup of the latest high-tech news from The Associated Press:

• Facebook profiles to play up brand and band pages

NEW YORK — is revamping users’ profiles to emphasize the pages for bands, books and businesses that millions have become fans of on the world’s largest online social network.

Currently, users can list their activities, interests, favorite music and TV shows as part of their profiles. But links to Facebook "pages" for wine, your local library or the Lakers basketball team would appear in a separate section lower down.

Facebook is prompting users to essentially combine the two. So if you listed Johnny Cash in the "favorite music" section of your profile, Facebook will now ask you to join his page, if you haven’t become a fan of it already.

You’ll be able to hide this connection on your profile, but your name will still be listed on the Johnny Cash page as one of the 1.2 million "people who like this" — what Facebook used to term "fans." The same goes for users’ home towns, education and work places.

But there are more to Facebook pages than brands and bands.

People like pickles, they like sleeping in and 641,653 people even like the Norwegian Olympic curling team’s pants. So for such things, Facebook is rolling out "community pages."

In many cases this page will include the Wikipedia entry on the topic, along with Facebook posts from friends and others discussing it. The page collects and displays posts by Facebook users mentioning cooking. Users will see posts from their friends and from strangers who haven’t restricted public access to their updates.

But for now, there is no option for users to interact with the cooking page, for example, by posting a message directly on its "wall." Facebook said it will be asking people "who are passionate about any of these topics" to sign up as a contributor, though the company did not say when this would begin.

Facebook is also adding some privacy controls so that users’ friends can’t see the list of other friends they have. Under a new section called "friends, tags and connections," users will be able to limit who can see what on their profile. Facebook had taken away this option with its overhaul of privacy settings in December, but users and privacy advocates have been asking for it back.

• Low-power version of Bluetooth coming for watches

NEW YORK — A new version of the wireless technology could expand what can be done by watches, toys, home sensors, medical monitors and other devices that typically have been limited in their functions because they don’t get their batteries changed or charged very often.

Imagine your wristwatch now telling you who’s calling on your phone and showing your text messages.

The industry group behind the Bluetooth standard planned to announce Tuesday that chips for the new, low-energy version of Bluetooth will be ready in a few months, and will probably show up in consumer products by the holidays.

"It’s going to enable an entirely new market for Bluetooth and allow it to be used in a category of products that Bluetooth just couldn’t be used in before," said Michael Foley, executive director of the Bluetooth Special Interest Group.

He said he believes health and fitness products like pedometers and glucose monitors could be a big new market for Bluetooth. Some of them have their own, proprietary wireless technologies, but the standardization brought by Bluetooth could make them cheaper and allow them to connect to many more devices.

Bluetooth-equipped watches hit the market about five years ago. They were heavy and required charging every few weeks. They vibrated to alert the wearer to calls on his cell phone (if it was within range) and showed the number of the caller. The low-energy version of Bluetooth should enable these watches to be no bigger than regular watches and last more than a year on battery power, Foley said.

However, for a cell phone to connect to the watch, the cell phone needs to have a Bluetooth chip that’s compatible with the new low-energy version. Phones with existing Bluetooth chips won’t be able to connect.

• Flyp, an online magazine, to close

NEW YORK — The turmoil in the media business can be just as difficult to navigate for promising young startups as it is for established players.

Ask , a startup online magazine that’s up for a Webby award along with some top publishers. You can vote to give Flyp the Webby People’s Voice Award but you won’t be able to read it much longer. It lost its financing and the site’s advertising revenue apparently won’t keep it afloat.

That means one experiment in how to do magazine-style journalism in the age of the Internet is at least on hold.

Journalistically, Flyp (pronounced "Flip") has had some success in its two-year run. It combined various online tools including video, Flash graphics and animation to tell stories. It partnered with Fortune.com to produce interactive versions of the magazine’s features. And it announced Monday that it is one of five finalists for a Webby award along with The Economist, National Geographic, The New Yorker and Wired.

In an interview Monday, Flyp Media CEO Alan Stoga said the company will continue doing similar Web work for publishers — and clients outside the media that want more eye-grabbing websites — under a new, undetermined name.

But the company’s standalone website, which tried to support itself with advertising and worked with publishers for free, will close. And Flyp’s staff of about a dozen people is being laid off, though Stoga said some may be rehired for the new effort.