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Local Tech Wire

RALEIGH, N.C. – Self-publishing firm , which has hundreds of thousands of users worldwide, is gearing up for the launch of Apple’s new iPad mobile reader.

Lulu, which is owned by Red Hat co-founder and former top executive Bob Young, is helping its authors and artists by converting their digital works to accommodate the iPad’s formatting, according to The iPad Guide Web site.

Smashwords, another publisher, is providing similar services, the Web site reported.

The iPad is due to go on sale April 3.

Lulu is coverting books to the ePub format at no costs unless an author chooses not to do so for his or her work.

Apple and iPad will receive a share of revenues for each eBook sold at Apple’s iBookstore.