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Local Tech Wire

MORRISVILLE, N.C. – David Roman, a senior executive at Hewlett-Packard and a former branding executive at Apple, is joining rival as its chief marketing officer.

HP is the world’s global leader in PC sales. Lenovo is fourth behind Dell and Acer.

Roman will report to Rory Read, Lenovo’s president and chief operating officer.

The news was first reported in Beijing early Monday and by PRWeek.

“In the third quarter of our fiscal year, Lenovo achieved its highest ever global marketshare and became the fastest growing PC manufacturer in the world among the top five,” said Lenovo Chief Executive Officer Yang Yuanqing. “Now, we have a tremendous opportunity to take our business to new heights.

"David brings to Lenovo outstanding experience in the PC sector, a strong background in building brands and driving demand, and a vision for breakthrough creative marketing that will fuel our growth in the global commercial and consumer technology market," he added in a statement.

Lenovo’s global headquarters are based in Morrisville, but most of its operations are located in China.

HP is one of Lenovo’s chief competitors in the China market.

At HP, Roman was global vice president for marketing communications in the company’s Personal System Group. Before joining HP, Roman was vice president of corporate and international marketing at NVIDIA/ He also worked at Apple, his last role there being as vice president of worldwide advertising and brand marketing, according to his biography at HP.

Lenovo noted that Roman has been named as one of the “Marketing Top 50” by Advertising Age magazine and made the Creativity Magazine 50 Most Influential People in Creativity.

At Lenovo, Roman replaces Deepak Advani, who resigned to rejoin IBM in 2009.

“Lenovo represents a fantastic opportunity to join a company on the rise — with a unique global culture, a history of innovation leadership and a bright future as not only in PCs, but as a leader in consumer and commercial technology,” Roman said in a statement.

“Lenovo has the strategy, leadership, and dedicated global team required to compete and win on the worldwide technology stage," he added. "I am proud to join the company at this critical and exciting moment in its history.”

Among Roman’s achievements was HP’s 2006 “The Computer is Personal Again” campaign, according to PRweek.

Roman is a graduate of the Queensland University of Technology in Australia with a degree in architecture and industrial design.