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Local Tech Wire

DURHAM, N.C. – , the company that provides all the up-to-date statistics and graphics for NASCAR races on ESPN, has signed a five-year contract extension with the sports network.

Financial terms weren’t disclosed.

SportsMedia technology synchronizes data from a variety of sources for near-instant use on NASCAR Sprint Cup as well as Nationwide series races. The company has worked with ESPN on NASCAR races since 1991.

The Durham-based firm’s technology is also used by NBC Sunday Night Football, the Indianapolis 500, the NBA on TNT, and the NCAA Final Four.