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Local Tech Wire

RALEIGH, N.C. – The is shutting down publication of its business and economic development focused NC Magazine.

The Chamber cited “a steady decrease in advertising revenue since the start of the year” as its reason.

According to Sherry Melton, vice president of communications for the Chamber, revenue has declined 68 percent from 2008.

“Whether due to the current economic climate, a shift by advertisers from print-based to Web-based promotions, or both, advertising revenue has fallen off significantly since January,” Melton said in a statement. She also was the magazine’s executive editor.

In the same announcement about the magazine, Chamber Chief Executive Officer Lew Ebert said the organization would not be affected by the decision. “The North Carolina Chamber is financially strong,” he said. “Decisions that were made in the past to separate NC Magazine from the chamber’s value proposition have served us well during these tough economic times.”

The magazine was produced by S&A Cherokee, a Cary-based public relations and publishing firm, for the past two years.