John Gaudiosi, an internationally published writer about the videogame industry, is teaming up formally with two longtime partners to launch a venture focused on the booming game entertainment sector.

The company, called , is off to a fast start, too. IBG closed a deal with AOL Games this week to create exclusive video content for the Web site.

Gaudiosi, who has written extensively about videogames for Local Tech Wire and as well as Wired magazine and numerous other outlets, is working with Christopher Folino and Ed Garcia in the new venture. They have worked together on numerous ventures in the past but have now structured a formal partnership.

“IBG was officially formed this past week, but Ed, Chris and I have been working independently on projects for years,” Gaudiosi told LTW. “We just got together and brought that experience together.”

That experience is extensive. All have been involved in the videogame industries with experience in TV, video and print content. IBG will maintain operations in Los Angeles, New York, Pompano Beach, Fla. and Raleigh.

The group’s first content at is set to launch before the annual E3 entertainment and games conference which is set for June 2-4. They plan to focus on “the hottest titles.”

Financial terms of the deal with were not disclosed. The site is one of the net’s most popular for gamers, generating 35 million unique visitors per month.

"This is a great honor f or the company to be the sole providers of cutting-edge video content to the original and most influential web provider, AOL Games," Folino said in a statement.

Gaudiosi said IBG will focus on video production since the Internet focus for games “has shifted to video.”

IBG also works with Reuters TV and is talking with other entertainment media for videogame-related content, Gaudiosi said.

The three already own the online rights to “Hollywood Goes Gaming,” a webisode series that has been featured on Starz Entertainment.

IBG will offer video production and programming services to videogame companies as well.

Gaudiosi has been covering the videogame industry for 16 years. Garcia is a veteran television producer and director. The two recently collaborated on video documentaries for Starz and The History Channel.

Folino runs his own video-related agency and has spent more than a decade in the videogame sector.