RESEARCH TRIANGLE PARK, N.C. — Paul Boyer, former chief financial officer at Web applications developer StrikeIron, says the time is right to strike out on his own with a new company, even as the world’s economy stumbles through recession.

This week, Boyer launched FinOps Solutions. He’s bootstrapping the venture himself and has just one employee. But he hopes to add a second soon and another three or four in the near future.

Why launch a new venture in a "nuclear winter"? He sees opportunity where others see chaos.

“Rick, I have met a lot of people in the area and have picked up on a need for experienced professionals who have been involved in both big and small companies – particularly from outside RTP,” Boyer told The Skinny. “Between other VC contacts and the local VCs, I keep getting pushed to do this – so there, that’s the simplest way to describe the opportunity and the timing.”

And the mission? “Our model is simple: We want you to focus on growing your sales and market share. What we do is partner with your team, understand your problems and opportunities and then get to work. Our ability to execute each project efficiently and cost-effectively is unparalleled.”

FinOps faces competition, of course, from such firms as Scale Finance. But Boyer is convinced he will find a niche. So how can his new venture help?

“FinOps Solutions provides finance and operations executives focused on scaling companies,” Boyer explained. “Through, practical, hands-on experience, we accomplish this by providing:

  • "CFO and COO services – 20 years experience. We are highly skilled in start-up, early stage, high growth and turnaround
  • "Transaction Support – We have executed over $337 million in private equity/debt and venture financings, including a successful IPO
  • "Merger and Acquisition Advisory – 10 buy and sell side transactions under our belt
  • "Turnaround Management – Successfully turned around two companies, one resulting in a sale for 3x return in bad market conditions”

Boyer brings loads of experience to the table for clients. “I have 20-plus years’ experience as a CFO and/or COO of public/private companies from start-up through $700 million in revenues,” he explained.

He’s also a veteran when it comes to dealing with VCs, including his days at StrikeIron, which is backed by The Aurora Funds in Durham and Ascent Ventures.

Given the tough year ahead, Boyer might find a lot of business helping new ventures find scarce investment capital – or helping existing companies stay alive by convincing VCs another round of capital is a good idea.