, a provider of digital production and interactive services, plans to expand in 2009 now that it has closed on $20 million in new funding.

TZP Group, a private equity firm based in New York, made the investment. It is the first deal for TZP, which formed in 2007, according to Private Equity Wire.

avVenta has more than 500 employees and operates in Charleston as well as San Jose, Costa Rica.

avVenta said the funds would be used for growth and expansion efforts. The company, founded in 2005, focuses on online marketing and production. Clients include Microsoft, eBay, NTV and Sony.

"TZP is a financial partner with deep operational experience whose principals have invested in, built, and operated some of the largest and most well known business and consumer services brands in the world,” said avVenta Chief Executive Officer Jay Noce.

That experience made TZP a “natural choice” when avNeta sought expansion capital, he added.

"We have experienced robust and sustained growth in these challenging economic times and intend to use this capital to accelerate our expansion plans by building new global production centers, client relationship management locations in the United States and Europe, and acquiring complementary digital marketing services businesses,” Noce added.

As part of the deal, TZP Managing Partner Sam Katz became chairman of the avVenta board. Dan Galpern, a senior principal at TZP, also joined the avNeta board.