Online data services provider has a new equity investor – Taylor Companies, which is based in Winston-Salem.

Details of the investment were not disclosed.

Sparqware provides services to small businesses through a “cloud” computing environment. The company, founded by veteran entrepreneur Jeff Fink, is based in Davidson.

Offering sfrom Sparqware include:

• Business Dashboards and Analytics for users of QuickBooks;
• Sales Data Management
• Profitability Manager

includes a number of businesses focused on retail goods and services. Offerings include convenience and gasoline retail operations, residential real estate development, commercial real estate management and private equity investing.

“Jeff Fink and his executive team bring proven experience, expertise and foresight to Sparqware,” said Taylor Companies Chief Financial Officer Charlie Sweigart.

Fink launched Tangent Analytics in 1999. A provider of business intelligence, Tangent was sold to Jack Henry & Associates in 2005.

“Sparqware’s offering is built specifically for small and micro businesses to leverage tools typically found at Fortune 1000 companies, and they can do so by simply paying a small monthly fee to access the service,” Fink said of his latest venture. “We feel that business owners are generally wearing too many hats and getting spread too thin. Sparqware contains services that can help simplify and automate operations so business owners and key executives can focus on the bigger picture—satisfying their customers, which in turn, helps attract more customers.”