E-mail marketing services firm is launching a 10-city seminar series to discuss how businesses can exploit marketing opportunities even in a slowing economy.

The in Richmond, Va.

Programs will cover how to build e-mail marketing campaigns, a checklist for best practices, tips and strategies, the importance of customer feedback and much more.

“E-mail marketing has the highest return on investment across all advertising mediums – $15.50 return on every $1 spent,” said Ryan Allis, iContact’s chief executive officer. “In a down economy it makes fiscal sense for small businesses to stay in touch with current and potential customers in a cost-effective way. Our Road Tour seminars are designed to equip businesses with the tools they need to not only survive, but thrive in this challenging business climate.”

Cities and dates: Richmond, Nov. 6; Morrisville, N.C., Nov. 7; Andover, Md., and Southfield, Mich., Nov. 11; New York City and Oak park, Ill., Nov. 12; Arlington, Va., Nov. 13; Miami, Fla., Nov. 18; Tampa, Fla., Nov. 20; Smyrna, Ga., Nov. 21.