Given the poor state of the global economy, there’s a worry that online advertising, a key factor for the survival of many websites, will take a big hit. That hasn’t happened just yet, but Google, the leader in the field, warned during its last quarterly earnings report that tough times are ahead.

Thursday, Google sent an e-mail out to all of the publishers using its , promising them that it’s doing everything it can to ensure that ads on the network are optimized to their fullest.

In other words: Keep showing our ads and keep advertising with us!

The full e-mail:

“Dear Publisher,

“We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

“We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

“We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.


“Kim Scott, Director AdSense Online Sales & Operations”

Helping me succeed? That’s nice, but it’s more like helping Google maintain its ridiculous power over advertising on the Internet. As they say, “Our success is tied to yours.” New technologies and a new way of thinking are likely to be key elements of online advertising during the downturn. At least Google realizes that.