Visit Charlotte, the destination marketing arm for the Charlotte Regional Visitors Authority, will utilize for an expanded promotion campaign.
WebsiteBiz, an online marketing agency, is based in Charlotte.
Financial terms were not disclosed.
"Effective marketing of the Charlotte region as a desirable travel and tourism destination is one of the keys to our regional success," said Gina Sheridan, senior director of marketing and visual communications for the Charlotte Regional Visitors Authority.
"WebsiteBiz understands our goals and objectives. They are focused on enabling us to reach our audience online. We’ve been impressed by the results delivered by WebsiteBiz over the past couple years and look forward to continuing our partnership with them,” Sheridan added.
WebsiteBiz, founded in 1997, offers Internet strategies, search engine optimization, paid search marketing, online media buying, permission-based e-mail marketing, social media marketing, Web effectiveness surveys, and Web analytics.