RESEARCH TRIANGLE PARK, N.C. — Brooks Raiford, the newly named president of the North Carolina Technology Association, has already put in place an aggressive agenda for the state’s largest tech industry lobbying group.

Here are his top priorities as spelled out to Local Tech Wire on Monday, shortly after his hiring was announced:

  • My goal (for NCTA) is to raise awareness of technology in business and how it can improve the quality of life in North Carolina. I hope to utilize the time, talent and treasures of our board and member companies to focus NCTA’s brand identity.
  • My first order of business is to finish the fiscal year and go into our planning session with realistic, but aggressive goals.
  • We want to focus on telling NCTA’s story to our audience. We know we cannot be everything to everybody, but, we want our member companies and individuals to know what we can provide.
  • My passion is to improve the use of technology with our kids (K-20 education) and throughout the state of North Carolina. We will achieve this through collaboration with relationships from my previous roles, NCTA’s board of directors and the other state associations.
  • The partnership with the UNC and community college systems will be a vital part of our connection across the state. Work force development and education attainment is very important to the technology industry.

Raiford replaces Peter Hermann, who resigned in June. Hermann held the position for five months, replacing long-time director Joan Myers. Raiford is only the fourth leader of the group, which was founded under the leadership of Betsy Justus.