, a provider of services to help clients in product development from a human point of view, is expanding its business reach through a joint venture with

Kern, which also focuses on usability and related product strategies, is based in India.

Financial details were not disclosed.

“India offers great opportunities for market expansion for our clients,” says Barry Beith, HumanCentric’s chief executive officer. “Having the ability to offer specific cultural insights will make the difference in whether a product launch in India is successful.”