Raycom Sports is teaming up with Jacked, a California firm, to offer content online simultaneously during ACC basketball and football telecasts.
The so-called second screen agreement will provide viewers with Web-based content that is specific to each game through what Jacked calls “Webtops.”
Financial terms of the three-year agreement weren’t disclosed.
Raycom and Jacked will launch the second screens this fall. The two firms also will work together on Southeast Conference events.
The Web content news, statistics and also enables viewers to interact with each other.
Online content can be accessed through TheACC.com and RaycomSports.com.
“Teaming up with a strong multimedia company in Jacked makes perfect sense for our fans,” said Colin Smith, vice president of distribution and new media for Raycom Sports.
“The Jacked SportsTop will add a whole new level of interaction between our viewers and our broadcasts of ACC and SEC basketball and football. We are constantly looking for ways to improve our syndicated programming. In this partnership with Jacked, we feel that everyone associated with Raycom Sports syndication of ACC and SEC will benefit greatly, especially the fans at home watching the games.”
Jacked has worked with other sportscasts in the past, including Sunday night NFL football on NBC. Jacked also provides second screens for NBA, Major League Baseball and National Hockey League games.
“The partnership with Raycom Sports enables Jacked to deliver our SportsTop to a network of sports fans seeking a deeper connection to the games they are watching,” said Bryan Biniak, Jacked’s chief executive officer. “This partnership unites old and new media, opening new advertising opportunities that can advance the relationship between live broadcast and online models through geo-targeted and contextual advertising options targeted to unique viewers, game events and content.”