Augmented realty – technology that mixes live video imagery and computer-generated graphics – will get a $5 million research boost at Georgia Tech from a New York company.

Media Power said Wednesday that it would donate $5 million to the Georgia Tech Graphics, Visualization and Usability Center over the next five years. Media power also is opening an office in Atlanta for its augmented research subsidiary, Magitech.

Magitech, which is hiring a team of developers, will work with Tech’s GVU Center to develop technology for use in games to be used on mobile devices that utilize AR technology.

The $5 million will be invested over five years.

"Augmented Reality is one of the most exciting technologies available today,” said Carl Freer, a co-founder of Media Power. “Thus far, it has only existed in the research lab. It is our intention to commercialize the technology and make it available to the public at large. Augmented Reality offers us the opportunity to create an entirely new advertising paradigm.”

Blair MacIntyre, a member of the faculty at the GVU Center, also works with Media Power.

"Augmented Reality is one of the most significant emerging industries in the world right now," said Rich DeMillo, dean of the College of Computing at Georgia Tech. "Its influence will be felt from entertainment to education to health care. Georgia Tech’s leadership in AR research and Media Power’s strength in commercialization make this an ideal partnership to achieve our mutual goal of creating breakthrough technologies that achieve sustained real world impact."

Magitech has assembled a team of 15 people in Atlanta, including 3D modelers, AR programmers, researchers and developers.