Duke is taking its marketing message to YouTube.

The university launched its Duke YouTube channel on Wednesday. It includes video about campus life, laboratories, classrooms and special projects.

“Several hundred thousand people have watched videos from Duke since we began placing them on YouTube in October 2006,” said David Jarmul, Duke’s associate vice president of news and communications, in a statement. “This new channel will help us reach even more people and pull together Duke’s videos more effectively for students, alumni and others interested in the university or just looking for good material.”