IBM’s Systems Storage group is the winner of the “Brand Impact” award in enterprise storage from technology marketing firm Liquid Agency for the second consecutive year.
IBM won over HP, Dell and EMC in the business-to-business category.
Winners in the contest were based on a survey of more than 250 brands in business-to-business and business-to-consumer categories.
"The Brand Impact Study takes a comprehensive look at more than 250 technology brands and creates a new standard for measuring their effectiveness," said Scott Gardner, chief executive officer at Liquid Agency.
"This year’s winners represent strong brands that have distinguished themselves from their competition and whose pull-through from initial brand awareness to purchase intent puts them at the top of their category and their game," Gardner added.