the fast-growing provider of self-publishing services, is trying to expand its audience in a deal with a traditional bookstore chain.

Borders, which is based in Michigan, and said Friday that they were launching a prototype program through which self-publishing kiosks would be placed in some of its stores.

Borders also is making available online.

Financial terms weren’t disclosed.

The partnership takes’s marketing reach beyond the Web. Bob Young’s five-year-old venture is signing thousands of artists, musicians and authors every week, helping them publish books of all sizes, shapes and forms as well as music and art.

The companies unveiled the branded “Borders Personal Publishing Service” powered by Lulu this week after wrapping up beta testing. The companies plan to roll out the kiosks initially in 13 stores beyond the initial kiosk in an Ann Arbor location through 2008.

"Thousands of writers and readers each week spend time in Borders stores across the country surrounded by one of the world’s greatest collections of books and media. Many of these individuals have compelling stories of their own to tell," said Young, the co-founder of Linux software company Red Hat who is’s founder, owner and chief executive officer.

"Now, with the Borders Personal Publishing service, nothing stands in their way, or in the way of any subject, expert or business. We’re excited that Borders has turned to Lulu to help unleash another group of storytellers and professionals to the world through our collective marketplaces."

The initial service for those wanting to self-publish is free. However, premium services that include editorial advice and other support are available for up to $499.

"Lulu has been empowering creators for years, and our new relationship takes self-publishing to the next level,” said Borders Group Chief Executive Officer George Jones.

Borders will offer users a chance to sell their works through the chain’s retail stores, as well as online.

The companies said they also plan to partner on other services in the future.

Lulu adds more than 4,000 titles a week to its service, and more than 300,000 works have been published since the company’s founding in 2004. More than 1 million people have registered to use Lulu’s services.