Digitalsmiths, a venture-backed startup focused on video indexing and other processes, is expanding its management team with two veteran executives.

William Stratton, a former executive with Turner Broadcasting, is the company’s new chief operating officer.

Petra Weishaupt-Smith, who worked at Cary-based A4 Health Systems before it was acquired by Allscripts, is Digitialsmith’s new chief financial officer.

Digitalsmiths is backed by several investors, including The Aurora Funds and Chrysalis Ventures.

The additions were made to help Digitalsmiths manage growth, said Ben Weinberger, the firm’s chief executive officer and a co-founder. Weinberger noted that “fix of six major Hollywood studios” now use Digitialsmith’s product known as VideoSense.

Company executives are attending the “Always On” trade show in New York this week.

“The opportunity for VideoSense falls squarely at the intersection of media and Internet technologies,” Weinberger said. “Bill’s expertise and relationships in the media industry and Petra’s success in managing technology companies through fund raising, growth, acquisitions and IPOs bring critical capabilities to our executive team.”

Stratton is a former vice president of business development at TBS. He is a graduate of the University of North Carolina at Chapel Hill and earned an MBA at Wake Forest.

Weishaupt-Smith was CFO at A4 before the company was sold in 2006. A graduate of St. Leo College, she has more than 20 years of experience in finance.