RBC Centura is changing its name to RBC Bank.
The switch, which will take place in April, is being made to reflect the bank’s growth.
A subsidiary of Royal Bank of Canada, RBC Centura has made two acquisitions over the past year and is in the process of making another.
The change removes some North Carolina heritage from RBC. Centura was the name taken by Peoples Bancorp and Planters Corp when they merged in 1990. Royal bank of Canada acquired Centura in 2001 and created RBC Centura with its headquarters located in Rocky Mount.
Scott Custer, RBC Centura’s chairman and chief executive officer, said the decision was made to help the bank improve its brand awareness.
"RBC is one of the largest and most stable financial institutions in North America, and we’re proud to be part of the RBC family of companies,” he said in a statement. “As we grow it’s more important than ever to build brand awareness in the U.S. and represent the global brand, company and voice of RBC."
RBC Centura, which is building a new headquarters tower in downtown Raleigh, has some 2 million customers in the U.S.
The first RBC Bank signs won’t appear until RBC Centura closes on the acquisition of Alabama National Bancorporation. The deal, announced last September, is worth $1.6 billion and will add more than 100 branches to RBC Centura’s network.
That deal was the latest in a series over the past year to greatly expand RBC Centura’s southeast holdings. In 2006, RBC Centura acquired Flag Financial Corporation, which operates 17 branches in the metro Atlanta area and 39 branch offices of AmSouth Bank in Alabama.
Customer accounts will not be affected by the change, the bank said.
RBC Centura has some 12,000 employees with some 1,500 branches across the southeast.