HumanCentric Technologies, which helps clients develop products and services by incorporating the human factor, has launched a new Web site that it believes will be more interactive with customers.

Features include blogs and newsfeeds as well as case studies on past projects.

“In today’s world, a Web site can be the critical first impression to potential clients, collaborators and employees,” said Barry Beith, the firm’s chief executive officer and chief technology officer. “The ongoing updates are meant to reflect our growth, maturity and relevancy, as well as provide the outside world with a snapshot of who we are, what we do and how we provide solutions.”