David Baldwin, executive creative director at McKinney, has resigned to seek other opportunities, the advertising agency said Monday.

Replacing Baldwin will be Jonathan Cude, who has worked at McKinney since 2003.

Over his career, Baldwin has won numerous awards. His tenure at McKinney was second only to that to the late Chick McKinney, the firm’s founder 38 years ago.

Cude has written for clients such as Nike and Diet Coke. He worked at Wieden + Kennedy before joining McKinney.

“David has been a friend and partner since I joined the agency in 2002,” said McKinney Chairman and Chief Executive Officer Brad Brinegar in a statement. “He has made significant contributions to our success, and I wish him the very best. I know that he will make a huge difference wherever he chooses to take the next phase of his career.”

Cude was involved in efforts that won McKinney accounts from Virgin Mobile USA and Coldwell Banker.

McKinney is a subsidiary of Havas, one of the world’s largest advertising and communications firms.