DURHAM – Turner Broadcasting has renewed its mobile content development and delivery services contract with Motricity, the companies announced this week.
Financial terms were not disclosed.
“Through our partnership with Motricity, we have the ability to interact in real time with our viewers and to connect with them directly to offer a more engaging programming experience,” said Tamara Franklin, vice president of business development for TBS, in a statement. “Specifically for CNN, we have the ability to showcase the opinions of our viewers, receive questions from our audience, share poll results with guests and allow them the opportunity to respond in near real-time directly to our audience.”
Motricity works with content development clients to deliver information over multiple carrier networks and to a wide variety of mobile devices.